Lead generation and technology
We run B2B lead generation programmes on technology we built and own.
We work with marketing teams and agencies. You can also use our technology, the LeadScale Engine, to check, enrich and route your own data, with or without our team.
You define the outcome. We compose the journey.
30 million records processed by the LeadScale Engine each year
Just some of our customers
Results
What content syndication delivered for two clients
- 1.7xthe incumbent supplier’s score. A global CRM platform’s agency ran a content syndication trial in early 2023. Using the client’s own conversion data, LeadScale scored 1.7 times the incumbent supplier on the client’s effectiveness score for lead conversion and pipeline.
- $392kin annual contract value that a fintech platform now attributes to our leads, after a $30,000 pilot through its digital agency. The pilot ran from June to August 2025 and delivered 632 leads, of which 292 (46%) were accepted as marketing-qualified.
What we do
How we work with marketing teams, agencies, publishers and data owners
We check leads before they reach your team
Before delivery, we test contact details and look for duplicates. We also check each record against your programme criteria. On average across our programmes, about 25% of publisher records fail these checks. You do not pay for them.
We manage your media suppliers
Give us one brief. We handle sourcing and specifications with your suppliers, and deliver the leads across your programme.
The Engine keeps the source of every lead it captures
When the Engine captures a record, it keeps its source, timestamps and history, together with a consent audit trail. For imported records, we can show only the evidence supplied with them.
For publishers and data owners, we match their records to buyers
If you are a publisher or data owner, we find the records that match a buyer’s requirements and get them ready to supply.
Case studies
Three programmes in detail
47%of LinkedIn leads at manager level or above, up from 29%
Your campaigns convert, but the people responding do not fit
£42of incremental revenue for every £1 spent on phone-number checks
People enquire, but your team cannot reach them
41%of submitted records rejected before delivery
Your lead data arrives through different systems and needs consistent checks and routing
Our technology
What the LeadScale Engine does with your data
The Engine checks new leads before delivery. It can also check and enrich records taken from your CRM, then send them to the systems you choose. Our technical team sets up the rules, connections and delivery with you.
How the Engine checks and routes records Which systems the Engine connects to How our technical team sets it up with you
How your data moves through the Engine
- Over 99%average accuracy against the agreed specification, for the records we deliver across our programmes.
How much of our Services work runs on the Engine?
Over 99% of our Services work runs through the LeadScale Engine.
LeadScale Labs, our own publisher, uses the Engine
LeadScale Labs, the group's publishing business, runs its data activity on the Engine.
The Engine’s credentials
The LeadScale Engine is ISO 27001 certified and a LinkedIn Marketing Partner.
For media agencies
LeadScale ONE: content syndication for media agencies
Book content syndication from 100+ vetted sources as one line on your media plan. You get a firm price by the next working day, and our team handles sourcing and delivery.
Bring us your next brief
There's no retainer or minimum spend for lead generation, and you only pay for leads that pass our checks.
Request a free audit of leads from a recent programme.