We generate leads and check them before they reach your systems.
We run demand generation programmes, starting with content syndication to bring you named, opted-in contacts. We check each contact before it enters your marketing automation or is used in nurture, scoring and ad audiences. We then reach the same buying group through LinkedIn and display.
You define the outcome. We compose the journey.
30 million records processed by the LeadScale Engine each year
Our services
Start with what you need
Reach the right contacts at your target accounts
Content syndication
Be sure every lead is accurate before it reaches your automation
How we check leads
Get one plan and one report across publishers, LinkedIn and display
Capture and activate
Put your ads in front of the people your content reaches
LinkedIn and programmatic
See which target accounts are engaging
Programme reporting
Find out which companies visit your website
Smart Reveal
Run your own channels with the same checks and reporting
LeadScale Engine licence
We can also add webinar audience building, appointment setting, account insight, paid search on Google and Bing, search and social audits, or a licence to LeadScale Engine for the channels you run yourself.
Results
Results for our clients
- 1.7xthe existing supplier’s score. Our content syndication outperformed the existing supplier on the client’s measure of lead conversion and pipeline, in a trial for a global CRM platform.
- $392kin annual contract value. A fintech platform attributes this contract value to leads we delivered through its digital agency.
- 0%of our leads returned. None of the leads we delivered in a telecoms trial were returned. Across two other suppliers, 2.29% were returned.
Why data quality matters
We check contacts before your systems use them
A contact in your marketing automation can feed nurture, scoring and ad audiences. Before it gets there, we check that the job title is current, the company is right and the record is not a duplicate.
Who we are
One team runs your programme
You work with one team. You have one contract, one purchase order and one invoice, however many media partners the plan uses.
A named account director runs your programme, supported by our paid social and technical services leads in the UK and the US.
We choose sources independently
We build your plan around your audience. We recommend media partners that have passed our due diligence and bring in any partner you already work with. We have no exclusive deals or volume commitments that could influence our choice.
You can see how sources perform
In managed programmes with named sources, we tell you which media partners are in your plan. For each partner, the report shows how many leads we accepted, how many we rejected and why. LeadScale ONE does not name its sources in planning or reporting.
We review the publishers we recommend
We review how every publisher we recommend sources data, captures consent and qualifies leads. We re-audit each one every two years. Leads opt in against your own consent statement. We run programmes to GDPR, CASL and CCPA requirements.
Full-funnel demand generation
Reach the same buyers through content, LinkedIn and display
We can run all three channels as one programme, or manage selected channels alongside your team. Our managed lead generation page explains the sourcing, audience setup and delivery.
Content syndication LinkedIn Programmatic Email nurture Smart Reveal LeadScale Engine
Where records come from
- Publishers for your briefContent syndication
- Your own leadsWebinar registrants and web forms
- Smart RevealCompanies visiting your site
Checks, enrichment and routing
Checks every lead, removes duplicates, builds audiencesWhere records go
- Your CRMVerified leads, field-mapped
- LinkedInThe same buying group
- DisplayNative and display, through a DSP
LeadScale Engine
We check leads and correct what we can
Every lead on a Services programme goes through four checks, ending with human verification of business contacts (see how we check leads). If you use the Engine on its own, we agree the checks with you. We correct records where we can, for example when someone has changed job title. Across our programmes, delivered records average over 99% accuracy against the agreed requirements.
We can also include leads from your own webinars and website forms in a Services programme. Adding the Engine’s SmartForms code to your web forms stops fake and nonsense entries before they are submitted.
Programme reporting
See how your programme is performing
You get a live view of the programme, including:
- Volumes, pacing and spend against plan
- Every rejected lead, and why
- Engagement by account across content, display and LinkedIn
- Enriched contact profiles
- AI summaries and draft outreach, built on data we have already checked
We deliver leads into the systems you already use, including Salesforce, HubSpot, Marketo and Eloqua, through the connection agreed for your programme.
For technical and data teams
Technical data services
Our technical team connects and configures systems for programmes we run. You can also use this service on its own.
All technical data services
We connect your CRM and marketing systems to the LeadScale Engine, fitting the technical work around how your team already operates.
Engine configuration
Our technical team turns your requirements into the checks, filters and processing rules the Engine runs before records reach your systems.
Deduplication and suppression
We apply your rules on duplicates, repeats and exclusions before records reach your systems.
Consent and provenance
We keep information about where records came from and how they were processed. Where that recording is set up, we also keep evidence of the form submission.
Data enrichment
We add missing information to lead and contact records using the fields we agree with you.
Data migration and CRM consolidation
We move your lead and contact records between systems, or merge several systems into one. We keep each record’s history.
Integrations
Salesforce, HubSpot, Marketo and the other systems your records move between.
Request a free audit of leads from a recent programme
There’s no retainer or minimum spend for lead generation, and you only pay for leads that pass our checks.