Fitting the stack you already run
Composable data infrastructure
Turn the data flows and user journeys you need into a connected process. The LeadScale Engine brings your systems together, applying checks, decisions and routing rules as data moves between them.
Composable data infrastructure means designing the process around your requirements, rather than forcing your data into a fixed route. LeadScale connects your existing systems and configures how records are received, checked, transformed and passed on. A record might move to one destination, several destinations or a further processing step, depending on its data and the responses returned by connected systems.
Compose the journey around your requirements
Start with the journey you want your data to follow. Tell LeadScale’s technical team which systems are involved, what each needs to receive and which decisions should be made along the way. We configure those connections and rules in the Engine, so the process works across your existing technology.
The same flow can bring together data from several sources, apply consistent processing and decide which systems should receive each record. Responses from one system can also inform the next step. See ecosystem orchestration for how these connected decisions work across a wider environment.
Your journey can also use data you already control. We can onboard CRM records, suppression lists and other reference datasets to support matching, exclusions and decisions as records move between systems.
- Map the journey. Identify where data originates, which systems it needs to pass through and where decisions or checks are required.
- Define the rules. Set the quality checks, field mapping, formatting, conditions and exceptions that determine what happens to each record.
- Connect the systems. Use existing integrations, APIs, webhooks or file routes to bring data in and deliver it to the right destinations.
- Run the composed flow. The Engine processes each record against the agreed rules and routes it to one or more systems, with further steps determined by the data and connected-system responses.
Connect the systems in your journey
LeadScale brings together integrations across CRM and marketing automation (including Salesforce, HubSpot and Marketo), advertising platforms and other business systems. Explore all integrations to see the available connections and how they can form part of a composed data journey.
When one enterprise client changed marketing automation platforms, more than 150 suppliers could keep using their existing submission routes. LeadScale switched downstream delivery, added a return connection for suppression and reporting, and kept the wider journey running without asking suppliers to rebuild their integrations.
API-first connections
Connect your systems to the Engine through APIs and configured integrations, with processing and routing handled automatically between systems.
File and scheduled routes
Receive and deliver data using SFTP and other configured file routes where APIs are not the right fit for the systems involved.
Existing integrations
Use LeadScale’s integrations to connect platforms into a wider process. See all integrations for the range of supported sources and destinations.
Custom connection requirements
Where your workflow needs a different connection, LeadScale’s technical team can configure an agreed API, webhook or file-based route, including the required fields and delivery format.
Add processing where it is needed
Not every check needs to happen at the end of a journey. The Engine can validate, enrich or transform data at the appropriate point in the flow, before it moves to the next system. For example, SmartForms can apply agreed checks directly on an enquiry form, helping people correct invalid details before submission or preventing a submission that does not meet your requirements. Other checks can run once records arrive from different sources, before they move through the rest of the journey.
Keep your existing systems working together
Your systems continue to perform the jobs they were chosen for. LeadScale provides the processing and routing between them, so data can move through a joined-up journey without teams repeatedly exporting, reformatting or transferring records by hand.
As requirements change, the flow can be adjusted: add a destination, change the rules for a particular record type or use a response from one platform to determine what happens next. The connections and any additional development are agreed during setup.
A journey can also work in both directions. Sales, conversion, revenue or other outcome data can return from downstream systems to support reporting, decide the next best action for a record or feed results back into a connected advertising platform. Where the platform and configuration support it, that feedback can power automated media optimisation, such as value-based or ROAS bidding in Google Ads.
Technical Services works with you to define the outcome signals, map them to the originating activity and configure the connections, rules and audit trail. The available optimisation actions depend on the destination platform and the data it accepts.
Questions about composable data infrastructure
Do we need to replace our existing systems?
No. The Engine connects the systems you already use and provides the processing, checks and routing between them. LeadScale’s technical team configures the journey around your requirements.
Can our systems send data directly to the Engine?
Yes. Data can enter through APIs, existing integrations or configured file routes. The Engine then applies the agreed rules and passes records to the systems that need them.
Can one record go to several systems?
Yes. A record can be delivered to multiple destinations, or routed through a sequence of systems. The checks, conditions and responses in your configured journey determine which steps apply.
How do we add a system that is not already connected?
LeadScale’s technical team reviews how the system receives or supplies data and configures the appropriate connection. This may use an API, webhook or file route. Explore all integrations for existing connections.
You define the outcome. We compose the journey.
Compose your data journey
Tell us which systems you use, how your data needs to move between them and where decisions should be made.
Or request a free audit of leads from a recent programme.