Bringing Intent Signal to Automotive
Read about how automotive manufacturers and dealers in the UK can now harness the power of intent signal.
For years, B2B marketers have used intent signals to identify when a business may be starting to research or consider a purchase, often before that business ever submits an enquiry. At LeadScale®, we asked a simple question:
Why shouldn’t automotive retailers be able to do the same thing?
Working with CAP HPI, we are bringing the concept of intent signal into the automotive sector, helping manufacturers and dealerships identify when an existing customer or vehicle may be showing signs of coming back into market.
From customer data to in-market signal
A dealership already knows a great deal about its customers and vehicles. It knows what was sold, when it was sold and, in many cases, when a customer might traditionally be expected to change. What it doesn’t necessarily know is when something happens that suggests the customer may be considering changing right now.
That’s where signal changes the picture.
CAP HPI sits at the heart of the UK automotive ecosystem. Through an exclusive collaboration, LeadScale® has brought CAPHPI data to market. We now help manufacturers and dealers identify relevant activity around vehicles and within an existing customer base they can turn that activity into an actionable in-market signal.
Instead of relying solely on a predicted renewal date, dealers can start responding to evidence that something may actually be happening.
We believe that acting fast and moving earlier can make all the difference.
Imagine knowing that a vehicle you sold is showing signs of entering the market, before its owner has come back to speak to you.That creates an opportunity to engage the customer at a much more relevant moment: whether the objective is retention, an upgrade, a new vehicle sale, acquiring used stock or simply preventing a valuable customer relationship from going elsewhere.
LeadScale® has collaborated with CAPHPI to leverage the signal and helps orchestrate what happens next, connecting data, customer records and activation into a measurable journey.
It’s an approach already familiar to sophisticated B2B marketers.
We’re now bringing it to automotive. To find out more, click here.
Otherwise, thanks for visiting. We will be in touch.
Where to go next
The Demand Generation Framework: A Guide for B2B and B2C Revenue Teams
How intent signals fit into demand generation across business and consumer markets.
It’s the Buying Group, Stupid
B2B is still grading individuals when the buyer is a committee of thirteen. Robin Caller on identifying and engaging the real buying group.
The “Dynamics” of Intent: The Era of Composable Journeys
Robin Caller on why the static MQL is ending, and what composable journeys, real-time intent and the Dynamically Qualified Lead mean for B2B.
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